Meta’s Threads app has just rolled out new time management features that help users track and manage how much time they spend scrolling. This update is designed to promote mindful usage, which is great news for both users and digital marketing professionals who rely on Threads for community engagement and brand discussions.
According to app researcher Jonah Manzano, Threads’ new “Time Management” setting (found under Account Settings) now lets you view your daily activity time, set a daily limit, and even schedule a sleep mode for specific hours or days. Essentially, it’s the same system we’ve seen on Instagram but adapted for the rapidly growing Threads platform.
The growth numbers speak for themselves. Threads has now reached 400 million monthly active users and 150 million daily active users, with Meta reporting a 10% increase in time spent on the app in Q3. This surge highlights how Threads is becoming a major hub for real-time conversations and trending topics something every social media marketing expert should pay attention to.
For digital marketers, these updates present a dual opportunity:
- Stay active and engage with audiences where conversations are happening.
- Maintain a balanced workflow using Threads’ new time-limit tools to avoid burnout while managing multiple brand accounts.
At Digistar, we always emphasize using smart tools and mindful social media strategies to get the most out of every platform — and this Threads update perfectly aligns with that approach.
Meta’s addition of time management tools shows its commitment to promoting healthier usage habits, even as engagement levels continue to climb. It’ll be interesting to see how both users and digital marketing professionals adapt to these new controls as Threads continues its rise in the social landscape.
